May 12th 2013.
Something came to a head this week in the word of cycling. A story which showed all that was good, bad and ugly about following and participating in the sport through social media. It all revolves around a central figure, the Twitter character @UCI_Overlord aka Not Pat McQuaid aka Aaron Brown.
Brown who was much respected and has a depth of knowledge about what goes on in the pro peloton and understands the inner workings of the UCI is one of the founders of the Cyclismas website which takes a satirical look at the world of cycling. The website often focuses on highlighting the way the UCI is run, exposing the weak way it tackles some of the major problems in the sport while rigorously enforcing some silly rules to do with sock length and bike stickers.