Giro 100. The Maglia Rosa And Learco Guerra.

 

Now that the 100th Giro d’Italia has reached the 6th stage there have been opportunities for riders to do something special which means the record books need to be updated. Lukas P√∂stlberger became the first Austrian to win a stage as well as the first to lead to race. There have in fact been been three riders to lead the race for the first time. Before the 1st stage there had been 259 different riders to have led the Giro over its 99 editions. That number will have to change but so will the total for the number of riders to have worn the Maglia Rosa. Only 237 riders have worn the pink jersey as leaders of the Giro because the first one wasn’t awarded till 1931.

In 1930 the Gazzetta dello sport who were the organisers of the Giro d’Italia decided that the leader of their race should be easily identified from the rest of the riders. It would add excitement for the fans at the roadside but also give the newspaper something new to talk about and increase its sales. So the idea of the Maglia Rosa was born. The colour pink was chosen because it was the same colour as the paper that the Gazzetta was printed on. ¬†There were some high up officials in the fascist party, who wanted to promote Italy as a macho country, that thought it a too delicate colour for a sports contest but the decision had been made and the Maglia Rosa would be used in the 1931 Corsa Rosa.

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Giro 100. The Giro Start in Sardinia.

Later on today the 100th running of the Giro d’Italia will start in Alghero on the island of Sardinia. As this is the centenary edition the race director Mauro Vegni wanted as many regions of Italy to be visited as possible. Sardinian cycling fans must be delighted as it will be only the 4th time that the race has come to the island. The first visit in 1961, which was the year the Giro was celebrating 100 years of Italian unification, saw a short short stage beginning and ending in Cagliari. It was another 30 years however till the riders returned. At least this time the islanders saw four stages (over three days) when Olbia staged the start of the race and there wasn’t as long a wait till the next sighting of the Maglia Rosa in 2007.

The fact that the Giro has only visited one of it’s regions four times seems odd, especially when you consider that the race has started in the Netherlands three time. This reason for this is mainly down to the North-South economic divide in Italy which shows increasing poverty levels as you head from the top of the boot, down towards the toe and over to the islands.

The Giro d’Italia was set up and run by the Gazzetta dello Sport newspaper which was located in Milan which meant many of the early editions started and ended in Milan. And as the race was created to publicise and increase sales of the newspaper much of the racing was at the top of the country. There has always been more money in the industrial North so the population would be more likely to buy newspapers.

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