Today is the final mountain stage of this years Giro and just before the riders take on the Foza, which will be the last chance for the climbers to do something before tomorrows time trial, they will skirt the edges of Bassano del Grappa the birthplace of a famous bicycle manufacturer.
I have to admit I haven’t much knowledge of Italian bicycle brands. I know of Pinarello, Colnago and I can pick out a Bianchi from a distance because of it’s distinctive colour. I have also recently grown quite fond of the De Rosa brand and their beautiful machines. But I couldn’t tell you what bike such and such was on to win whatever race like a lot of people can. Growing up my favourite rider was Marco Pantani but I don’t even remember hearing of a Wilier-Triestina, the bike he was on during much of his career. My ignorance of Wilier changed when Femke Van den Driessche got caught with a hidden motor in her Wilier cyclo-cross bike during the World Championships in 2016. I heard that the company planned to sue the young Belgium rider for the damage caused to the brand but the affair got me interested in finding out more about them and I now have a respect and appreciation for their famous Italian bikes.
It all started in 1906 when a trader and craftsman from Bassano del Grappa called Pietro Dal Molin set up a company called Ciclomeccanica Dal Molin with the aim of producing bicycles. He was fascinated by them and understood their potential for becoming highly popular. When he bought over a small English bicycle company called Wilier and set up a small workshop he was ready to produce his first bike. Before long his company was producing some fine bicycles which were considered fashionable to be seen on in and around Bassano. Orders started coming in from other parts of Italy which meant the company had to move into a bigger factory. Now mass production was possible which drove the costs down meaning more people could afford their bicycles.
Despite the First World War the company grew from strength to strength. They even produced bikes for the Italian rifle regiment, a move which increased the prestige of Wilier bikes even further. After the war the factory was made even bigger and when one of Dal Molin’s sons Mario took over the firm he sought new and better ways to produce bicycles using chrome and nickel plating which ultimately led to a finished product with a higher standard.